Why the First Two Weeks are the "Make or Break" Period

In real estate, momentum is everything. There is a common misconception among sellers that they should "price high and see what happens," assuming they can always lower the price later. In today’s market, this strategy often backfires, resulting in a lower final sale price than if they had priced correctly from day one.

The Danger of the "Stale" Listing

When a home hits the market, it receives a "New Listing" boost in search algorithms. This is when the most serious buyers—those who have been searching for months—will see it. If the home is overpriced, these buyers won’t even book a showing. After two weeks, the "newness" wears off, and the property begins to accumulate "days on market." Once a home has been sitting for 30+ days, buyers begin to ask, "What’s wrong with it?"

Pricing to Create Competition

The goal is to price your home at or slightly below fair market value to drive multiple parties to the table. Multiple offers create leverage for the seller, often leading to better terms (like waived contingencies or shorter closing windows) in addition to a higher price. At truHOME, we use real-time data to ensure your "Day 1" price is your "Sold" price.

Let us help you price your home for success. Learn more at www.truHOME.net.