Selling in a Shifting Market: Why Proactive Pricing & Presentation are Non-Negotiable
For the past few years, sellers held most of the cards. Multiple offers, waived contingencies, and skyrocketing prices were the norm. While it's still a strong market for sellers in many areas, the winds have shifted. Buyers are more discerning, interest rates have impacted affordability, and the
Beyond the Buzzwords: Smart Buying Strategies in Southern Oregon's Shifting Market
The real estate headlines can be a dizzying mix of "hot market" and "cooling trends." For buyers in Southern Oregon, it can be tough to know what's truly happening on the ground. The good news? Our local market is showing signs of a healthy rebalancing, creating new opportunities for informed buyer
Why Your Agent Matters More Than Ever: The truHOME Difference in 2025
In a world filled with real estate apps and instant home value estimates, it's easy to wonder: "Do I really need a real estate agent?" The answer in 2025 is a more resounding "yes" than ever before. While technology provides a flood of information, it can’t provide wisdom, strategy, or advocacy. An
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