Are You still calling leads the same way?

We’ve all heard the stats that calling within the first 5 minutes has a tremendous effect on your conversion rates. I always preached to my team that calling within the first 5 seconds was what I expected. People expect instant gratification so we need to give it to them.

Well I’m not sure if you knew this but times have changed. It has never been easier to label a phone number as spam. My mother stopped answering my calls because she thought I was a telemarketer trying to steal her identity. I’m exaggerating but it’s a real pain in the bottocks when you call someone and they don’t pick up OR their phone system blocks you because you’ve been given the Black Spot of tele-sales.

So how do we get around this? If you are insistent that phone calls are the end all of success and you want to make sure you make yours, then get several virtual numbers and rotate them. This can be cumbersome and costly but effective. Another option is to use an ISA service that calls your leads for you. They’ll have the systems in place to handle the calls, plus it takes a huge burden off your shoulders. I know A LOT of successful teams that use ISA’s.

Another great option, and one I use personally, is an automated texting system that continually drips on them until they respond. Initially I am just trying to get some dialog to get them warmed up, then enough dialog to get them to schedule a phone call with me. Most of this can be set up as automated texts, however, you need to be prepared to respond manually when they do. They need to know there’s a real human behind the scenes. Feel free to message me for ideas on how to set this up.